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If you have just started your business, you’ll understand how difficult it is to attract and retain customers.
More often than not, how your store looks is a big part of customer acquisition and retention. And your store’s signboard will say a lot about how your business runs. If your signboard, or signage, is eye-catching, you’ll be able to bring in many more customers.
In fact, 76% of consumers have said in a survey that they entered a store for the first time simply because the signage was attractive.
So, if you’re looking for quick and innovative ideas for new signboards, this think piece will help!
1. Add arrows
Now, this might not seem like much, but adding arrows on your signboards that point toward your store can help a lot of customers find your shop easily. Direction signs that navigate consumers, even when they’re not looking for any particular shop.
For this, you can cleverly incorporate the arrows near your store’s name and put them up on the corner of the building where your store is located or on a small billboard nearby.
2. Show off your prices
While a lot of business owners don’t want to declare their prices out loud, putting them on your signage can drive traffic. Put catchy quotes and make sure the viewers see that your business sells products at affordable prices.
For example, you can put up a sale signboard and slash the original prices of the items creatively. Next, put the new prices next to the slashed ones and add a funny quote!
3. Use colors wisely
Much research has been done on the psychological impact of colors, especially on customer perception of a particular brand. Therefore, it only makes sense that you incorporate the right colors correctly.
For example, putting up a neon signboard might look great, but if it’s too flashy, viewers will have difficulty reading your store signs. Instead, stick to your brand colors and try out something unique with them.
4. Go for digital signs
Today, digital signs have created a very strong impact on society. With digital innovations like laser printing, you can either go for DXF files for CNC or stick to simple, digital signboards.
Many companies even come up with quirky 3D signboards that seem to zoom right out of the screen. If you want to stick to conventional digital signage, you can display your social media pages or products and build an online reputation.
5. Try chalkboard
You must have seen numerous cafes and restaurants displaying their special menus on chalkboards. The reason behind this is not only are chalkboards super easy to use but can also invoke a feeling of nostalgia in people.
So, if you wish to show off a wide variety of products, a big chalkboard and some colorful chalk will do the trick! Don’t hesitate to go all out with intricate designs and cute fonts!
6. Experiment with flags
Flags might sound incredibly simple, but when used the right way, they can have a booming impact. Flag signage works, especially when if your store is located in a modern and minimalist area.
You can add a stylish theme to the flag, put some splashes of colors, and hang them using a modern flag stand. If the weather is slightly windy, the flag will fly, making your signboard look even prettier!
7. Add logos
Sure, adding your business logo on your signboard is a must, but that doesn’t have to be the end of it! When audiences look at any sign, they want to see shapes and images instead of letters and phrases.
So, if you wish to create an impact on the minds of your viewers, add some fun shapes of different colors. For example, if you have a bakery, the background of the signage can be filled with small cupcakes and teacups.
8. Use illumination
No matter how great your signboard looks, it won’t be of much use if people can’t view it at night. You’d want your target customers and audience to be able to see and read your sign no matter what the time is.
Therefore, don’t forget to add some illumination to the signboard. You can go for neon lights or special illuminated effects behind the letters of your business name. You can even use multiple lights or different lighting effects!
Conclusion
Coming up with an innovative signboard isn’t a tough job, especially if you have a few designs in mind. However, don’t forget to make use of white space properly and speak to a professional signboard designer for help!
