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Home Ideas Ben Soreff Home Ideas Ben Soreff

Understanding Leasing Fees: What You Need to Know Before Signing a Lease

Renting a new apartment or a house can be exciting for anyone. However, it comes with a share of paperwork and costs. One term that you will often see in the lease agreement is “leasing fee”. This cost often catches renters by surprise. That’s why you need to be 100% familiar with leasing fees before you sign the lease contract. Read on and let’s learn more about it. 

We partnered with a real estate company for this post. The opinions in the post are honest. All reviews and opinions expressed in this post are based on our personal views. We are excited because we know you will love it.

Renting a new apartment or a house can be exciting for anyone. However, it comes with a share of paperwork and costs. One term that you will often see in the lease agreement is “leasing fee”. This cost often catches renters by surprise. That’s why you need to be 100% familiar with leasing fees before you sign the lease contract. Read on and let’s learn more about it. 

What is a Leasing Fee and How Does it Affect Your Rental Agreement?

Before signing the lease, make sure you understand the leasing fee and how it will impact your upfront costs. A leasing fee is a one-time cost many renters face when starting a new lease. Landlords or property managers charge this fee to cover their time and work in finding and signing a new tenant. Typically, the fee is either a set amount, like $200 or $300, or a percentage of the first month’s rent, often about 10–20%.

But how does a leasing fee affect your agreement? First, it’s important to know that this cost is separate from your security deposit or monthly rent payments. You will usually pay it upfront, together with your first rent check. In some places, the leasing fee covers the cost for marketing the property, running background checks, or preparing the lease paperwork. Sometimes, the fee is split between the landlord and any real estate agent involved in the process.

For renters, the leasing fee can be a financial obstacle if you forget to budget for it. Let's say your rent is $1,000, and the leasing fee is 15% of your first month's rent. That means you'll pay $150 as your leasing fee, on top of your security deposit and first month's rent. In big cities, these fees can add up fast.

Reading your lease agreement carefully is key. Not all leases have a leasing fee, but if there is one, it must be listed in your rental documents. If you are unsure about any fee, ask the landlord or property manager for a breakdown of all upfront costs before you sign anything. Understanding this fee helps you avoid surprises on move-in day.

How to Negotiate a Leasing Fee: Tips for Renters

Just because you see a leasing fee listed doesn’t always mean it’s set in stone. In many cases, there is room for negotiation. Here are a few tips that can help you lower or even avoid paying a leasing fee:

1. Ask Early

Bring up the leasing fee when you first talk to the landlord or property manager. Ask if the fee is required and if there’s room to reduce it.

2. Shop Around

Sometimes properties down the block may not charge a leasing fee. Checking several options gives you bargaining power.

3. Offer to Sign a Longer Lease

Landlords love stability. If you plan to stay for more than a year, mention this. They may be willing to lower the fee in exchange for a longer commitment.

4. Point Out Your Strengths

If you have good credit, solid references, or a reliable source of income, use it to your advantage. You can present yourself as a low-risk tenant, making them more likely to negotiate.

5. Be Respectful, but Firm

Don't be afraid to walk away. Sometimes, the willingness to look elsewhere can encourage a landlord to reconsider extra fees.

If the landlord won’t budge, see if they can spread the fee over several months instead of requiring it all at once. While not always common, creative solutions can help make the move-in more affordable.

On the other hand, landlords need to be familiar with these negotiation requests and how to manage them effectively. This is where property managers can help. Professional Northern Virginia property management can help maximize your rental income and minimize vacancies. 

Common Leasing Fee Structures and What They Mean for Tenants

Leasing fees can be charged in different ways. Here are the most common structures you might come across:

  • Flat Fee

This is a fixed amount, such as $250 or $400, no matter your rent price. This system is easy to predict and lets you plan your budget in advance.

  • Percentage of Rent

Some landlords charge a fee based on a percentage of your monthly rent. For example, if your rent is $1,200 and the fee is 20%, you owe $240 up front. Bigger apartments or higher-end properties may have higher fees.

  • Broker’s Fee

In places like New York City, renters often pay a fee to real estate agents who find rentals for them. This fee is usually one month’s rent or a large percentage of it. If you used a broker, always double-check who is responsible for the fee because sometimes it’s the landlord instead.

  • Renewal Fee

Some leases include a smaller fee when you renew at the end of the year. It’s often much less than the initial leasing fee and covers paperwork for your new lease term.

Make sure you know which fees to pay once and which you might pay every year. If you don’t understand a charge, ask the landlord for an explanation before you sign your lease. You can also check your local laws to get the right limits on how much a landlord can charge for certain fees, aside from the common ones, such as rent and security deposit. 

Final Words

Leasing fees can make renting more expensive than you first think. Always check your lease agreement for fees, and don’t be afraid to negotiate or ask questions. If you know what leasing fees are and how they work, you are more likely to get a fair deal and start your lease on the right foot.

Moving into a new home should be a happy event, not a stressful one. By understanding leasing fees, you’ll be ready to make smart choices, budget correctly, and enjoy your new home without unwanted costs sneaking up on you.

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Home Ideas Ben Soreff Home Ideas Ben Soreff

5 Proven Multifamily Marketing Tactics to Boost Occupancy Rates

Renters often choose the property they notice first, even if it’s not the largest or most updated option. That’s because what they see first often shapes their impression, and many don’t take the time to compare every detail. In a fast-moving rental market, it’s not enough to just have a nice building or a clean unit. Renters now explore listings online, read reviews, check photos, and decide in minutes.

We partnered with a real estate company for this post. The opinions in the post are honest. All reviews and opinions expressed in this post are based on our personal views. We are excited because we know you will love it.

Renters often choose the property they notice first, even if it’s not the largest or most updated option. That’s because what they see first often shapes their impression, and many don’t take the time to compare every detail. In a fast-moving rental market, it’s not enough to just have a nice building or a clean unit. Renters now explore listings online, read reviews, check photos, and decide in minutes.

If your property doesn’t appear where they’re looking, you miss the chance. That’s why having a smart, simple marketing strategy is no longer optional. Whether you manage one location or several, your outreach plan must match how today’s renters think and act.

In this article, you’ll learn five practical tactics to reach more renters, earn their trust, and improve lease conversions. They are easy to implement and are designed to keep your property visible, attractive, and full.

1. Strengthen Your Website and SEO

Your website is often the first thing people see about your property. If it's slow, hard to read, or not built for mobile, visitors might leave before learning anything. A mobile-friendly website design, simple layout, and fast speed help people stay longer.

It’s also important to include the words people search for. Think about how renters type things into search—“2-bedroom near the city” or “pet-friendly apartments.” Using these phrases helps your site appear more frequently. Add floor plans, photos, short videos, and answers to common questions. A solid website works all day without needing a person behind it.

2. Run Targeted Paid Ad Campaigns

Ads can help your property appear in front of people who are ready to rent. Platforms like Google, Meta, and YouTube allow you to target by location, age, or interest. This means your message reaches those most likely to take action.

Some agencies focus entirely on the multifamily sector, helping apartment communities improve lease conversions through platform-specific ads, audience targeting, and creative updates. If you're searching for expert support tailored to this space, click here to explore a solution built specifically for multifamily marketing. These platforms offer account-level access, housing-compliant targeting, and real-time performance tracking.

They also provide fresh ad designs, regular reports, and direct support to help you save time and lower your cost per lead.

3. Promote Community on Social Media

People want more than just four walls—they want to feel part of something. Social platforms like Instagram and Meta are perfect for showing daily life at your property. Post about events, updates, new features, or even small wins like a new pool chair setup.

Simple clips, stories, and photos give a real look into what living there feels like. You don’t need a big budget. Just keep things honest, active, and warm. When people see a happy, active place, they feel more ready to say yes. Even current renters may help spread the word by sharing posts with friends. Adding a short resident spotlight once a week can also build more trust and engagement.

4. Build Trust and Retain Residents

Keeping a current renter is often easier than getting a new one. One way to do this is by showing people that their opinion matters. Ask for reviews from happy tenants and make sure to respond to both good and bad feedback.

Simple thank-you notes, small rewards for referrals, or discounts on lease renewals can make a big difference. Offering flexible lease options can also help residents who might be unsure about long stays. When people feel valued, they stay longer, complain less, and speak well of your property to others. It also reduces the cost and time spent on frequent turnovers.

5. Track Metrics and Refine Strategy

If you’re not tracking what’s working, you’re guessing. Use simple tools to measure how many people visit your website, how many click your ads, and how many become renters. This helps you know which part of your marketing is bringing results.

If one ad or post isn’t helping, you can stop it and test something else. Keep an eye on cost per lead and conversion rates. Look for trends over time. Making small changes based on real numbers will save money and lead to better results without needing more budget.

Final Thoughts

There’s no need to try everything at once. Start small, keep it steady, and build on what works. These five tactics help your property stay in front of the right renters, with less guesswork and more results. The more clearly you show what you offer, and the more places you show up, the easier it becomes to fill units and keep residents happy. Small efforts, done right, can lead to big changes. It’s not about doing more, but doing the right things well. Clear plans and regular actions bring steady, lasting growth.

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Home Ideas Ben Soreff Home Ideas Ben Soreff

Why Moving to Rapid City Could Be the Best Decision for Your Family (And How to Make It Seamless)

If you’re still clinging to the idea that “bigger city = better life for families,” you might be sabotaging your own quality of life. Rapid City, South Dakota, is the kind of place people dismiss without a second thought until they realize they’re paying too much, commuting too long, and getting too little back from their relentless, exhausting metro lifestyle.

We partnered with a real estate company for this post. The opinions in the post are honest. All reviews and opinions expressed in this post are based on our personal views. We are excited because we know you will love it.

If you’re still clinging to the idea that “bigger city = better life for families,” you might be sabotaging your own quality of life. Rapid City, South Dakota, is the kind of place people dismiss without a second thought until they realize they’re paying too much, commuting too long, and getting too little back from their relentless, exhausting metro lifestyle. If you’re even a little curious, start your Rapid City home search here. Because for many families, this mid-sized, under-the-radar city quietly checks more boxes than the usual big-name coastal cities—and it’s not hard to see why.

But like any big life move, relocating doesn’t come without its challenges. From prepping your current home to choosing the right neighborhood and working with a real estate agent who gets your needs, there are several moving parts to make your transition smooth.

Here’s your go-to guide on why Rapid City is such a gem—and how to make the move feel seamless.

Why Rapid City Is a Smart Move for Families, Nature-Lovers & Faith-Based Households

Family-Centered Living Without Big-City Chaos

One of the biggest reasons families are relocating to Rapid City is the balance it provides. It offers affordable housing, low or even zero crime rates, good schools, and a slower pace of life. You don’t have to deal with the traffic and urban sprawl of a major metro every day, but you’ll still have access to quality healthcare, excellent public schools, and extracurricular options for kids. 

Neighborhoods like Chapel Valley, South Canyon, and Red Rock Meadows are known for being safe, clean, and family-oriented. And with many homes offering large yards and proximity to parks, it's easy to see why more and more parents are choosing this part of the Black Hills.

Outdoor Living, Every Day of the Year

If you’re someone who thrives outdoors or wants your children to grow up with a connection to nature, Rapid City is practically built for you. This city gives you direct access to hiking trails, lakes, campgrounds, and scenic drives.

From visiting Mount Rushmore and Custer State Park to weekend hikes at M Hill or Hanson-Larsen Memorial Park, the opportunity to unplug and explore is always right there when you pass through the door. Outdoor lovers can enjoy all four seasons, and even winter brings adventure with snowshoeing, skiing, and ice fishing options nearby.

A Place Where Faith and Family Values Are Respected

For those seeking a lifestyle rooted in values and community, Rapid City offers a welcoming culture for faith-based families. Here, people find more than churches—they find places to grow in faith, serve others, and nurture a personal relationship with God. 

Faith-based schools and homeschool co-ops are also readily available, giving parents the freedom to nurture both knowledge and spiritual growth. It’s not just about religion. It’s a lifestyle centered on what matters most, which are faith, family, and meaningful connection.

How to Prepare Your Home Before the Move

When you’ve already decided to relocate, it can be tempting to jump straight into house hunting—because you are leaving anyway. But preparing your current home—especially if you’re selling—can make or break your moving experience. Here’s some advice:

Declutter with Purpose

The fewer items you move, the easier (and cheaper) the process. Room by room, you’ll surely find things that you can "keep," "donate," and "sell". Sort these items. Not only does this make packing simpler, but it also helps your current home show better to buyers.

Deep Clean and Fix What’s Broken

A spotless home makes a strong first impression. You can hire a professional cleaning service or block off time to scrub every corner. While you’re at it, it is best to fix minor issues like squeaky doors, chipped paint, or cracked tiles. These small efforts can lead to better offers later on.

Stage for Success

Even if you're not hiring a professional stager, remove overly personal decor and make rooms feel open and inviting. Let natural light in, rearrange furniture to show space, and use neutral tones where possible.

Don’t Forget Exterior Appeal

The outside of your home sets the tone as it’s the first thing that buyers see. Mow the lawn, trim shrubs, paint the front door, add a welcome mat, and trust me; your house will look even more welcoming. 

Why Working With the Right Real Estate Agent Changes Everything

Not all real estate agents are the same—especially when it comes to relocation. That’s why you shouldn’t hire an agent just because your friends said they’re good and recommended them. You should assess them yourself carefully. If you're moving from out of state or across South Dakota, hiring a real estate agent who understands both your current needs and your future neighborhood is essential.

Local Knowledge Is Gold

A great agent knows which neighborhoods fit your lifestyle. If you’re looking for top-rated schools, easy commutes, or nearby hiking trails, a local pro can help you avoid regrets and find a property that fits from day one.

Smart Pricing and Offers

The Rapid City housing market remains competitive, yet accessible. If you have a seasoned agent with you, they can help you price your current home correctly and negotiate strong offers on your new home—especially important if you’re buying and selling at the same time.

Seamless Coordination

Many top-tier agents also offer relocation support, such as referrals to moving companies, contractors, inspectors, and even school enrollment contacts. That kind of support is priceless during a hectic transition.

Final Thoughts: A Move That’s Worth It

There’s something special about Rapid City that everyone needs to see. It’s not just about the natural beauty or the slower pace. It’s the invisible thread that binds hands, hearts, and hopes. It’s how neighbors wave to each other, how kids still play outside until the streetlights come on, and how local businesses greet you by name.

If you’re drawn to a lifestyle that prioritizes quality time, outdoor living, and shared values, Rapid City might be where the next beautiful chapter of your life begins.

Of course, getting there takes planning. Start by preparing your current home the right way. Then, partner with a real estate agent who knows the ins and outs of relocation. And when you’re ready to explore your options, don’t forget—you can start your Rapid City home search here.

The move might take effort, but the payoff? It’s a lifetime of better living. Sometimes, the best move isn’t just about where you go—but who you become when you get there.

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Home Ideas Ben Soreff Home Ideas Ben Soreff

Signs Your Home Will Benefit From Window Tinting

When you think or hear about window tinting, you might automatically think about your car. But did you know your home could also benefit from tinting?

Two professional window tinters installing solar film on a home window. One worker is on a ladder, the other hands the film.

Window tinting is no longer just for cars; it’s a practical and valuable addition to modern homes. You read that right—homes benefit, too. Beyond aesthetics, tinted windows bring a wealth of benefits, including energy efficiency, UV protection, and enhanced comfort. But how do you know if your home truly needs it? These are the signs your home will benefit from window tinting.

Skyrocketing Energy Bills

If you cringe every time your energy bill arrives, your windows might be part of the problem. Direct sunlight heats up your interiors, causing your HVAC system to work overtime.

Window tinting reduces solar heat gain by blocking up to 85 percent of the sun’s heat, which can lead to significant savings on cooling costs. Studies even show that homes with tinted windows can reduce their energy bills by an average of 30 percent. If energy efficiency is a priority for you, tinting is a smart, eco-friendly solution.

Uneven Temperatures in Different Rooms

Do some rooms in your home feel like saunas, while others are noticeably cooler? Uneven heating is another easily overlooked sign that window tinting would work for your home.

Certain areas of your home may receive more direct sunlight, resulting in temperature imbalances, especially during summer months. Window tinting adds a layer of insulation to your glass and ensures better temperature regulation, making your entire home more enjoyable year-round.

Unbearable Glare on Screens

Does sunlight streaming in through windows make it difficult to relax with your favorite show or work on your laptop? Glare can turn an otherwise pleasant room into a frustrating environment.

Window tint significantly reduces glare by filtering excessive sunlight, making it easier to see screens clearly. It allows you to enjoy natural light without the need to constantly adjust blinds or curtains, which disrupt the aesthetic balance of your space.

You Crave More Privacy

For homes situated in busy neighborhoods or areas with high foot traffic, privacy is a challenge. Privacy concerns often leave homeowners drawing curtains or closing blinds, sacrificing natural light in the process.

Window tinting acts as a modern solution by offering enhanced privacy without compromising sunlight. Tints come in various levels of opacity so that you can customize privacy to meet your needs while maintaining an open, welcoming feel in your home.

It’s worth noting that some homeowners hesitate to invest in tinting due to misconceptions about home window tinting. Fears about window films darkening rooms or peeling over time are largely unfounded. Today’s tints are professionally crafted, durable, and designed to maintain the integrity of your home’s interior and exterior aesthetics. Advanced technology allows tints to maintain clarity while delivering privacy, protection, and energy efficiency.

Window tinting is a long-term investment in your home’s comfort, efficiency, and protection. Whether you’re looking to cut down on hefty energy bills, protect your interiors, or create a more enjoyable living space, tinted windows are worth considering for a host of benefits.

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